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Logo Design

People make decisions about companies the same way they do with other people: quickly from first impressions. Your logo is the first impression that your company will make.

Will people think you are expert and trustworthy? A lot depends on your logo design. Done properly, logo design can help establish your credibility.

Dr. William Haig, coauthor of The Power of Logos submits:

"A logo whichcontained the credibility traits of a website company induced 2x to 4x more clickthroughs than logos which did not have the same credibility traits and were thus considered non-credible."

• Logo design promotes credibility
• Logo design helps establish credibility
• Good logo design increases website conversion

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